Menken & Friends
Long Form Branded Content
On the 25th Anniversary of Beauty and the Beast, Disney was looking for an innovative way to put a spotlight on the incredible music written by Alan Menken and Howard Ashman, while also linking the film to more recent musical hits, like Frozen and Moana.
We filmed this roundtable and jam session at Feinstein's 54 Below in New York City. The full-length piece was released on the 25th Anniversary BluRay, and was plugged for weeks on morning shows and online in advance of the re-release.