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Princess Party

Branded Web Commercial

Disney Studios

Maleficent was a month away from its DVD/BluRay release, and parents were expressing caution online about purchasing a movie featuring a 'scary witch.'

Co-created with Disney Short Form Content, "Princess Party" sought to rebrand Maleficent as just another princess, albeit with a decidedly wicked

style.

Maleficent went on to be one of the top selling BluRays and digital downloads in Disney's history.