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A Man's Best Friend

3M/Meguiars

3M's internal advertising department wanted to rebrand its Meguiar's Paint Protect line of products to be associated more closely with new, name brand cars and trucks. 

"A Man's Best Friend" recasts the relationship between a man and his truck as that of a man and his loyal dog--who just happens to be a shiny new Ford truck.

365 days a year, the farmer, his truck, and Meguiar's Paint Protect work hard--out in the sun, together.